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Feed for FoodHow quality genetics have been transforming the nation’s poultry value chain
Faced with increased competition and chain integrations, a volatile market and increasing consumer demands, Vietnamese independent poultry farmers’ access to a steady supply of quality day-old chicks was disappearing. Driven by the growing demand for quality farm inputs, a joint venture was established between De Heus Vietnam and Belgabroed – to secure farmers’ access to quality inputs and break ground for a much bigger strategy to bring quality poultry meat to the Vietnamese consumer.
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Feed for FoodStanding on the shoulders of Giants
In the countryside around Beuningen, a Dutch town in the province of Gelderland, you’ll find De Heus’ Swine Nutrition Centre ‘De Elsenpas’. A seemingly ordinary modern-day swine farm – one of around 3,600 in the Netherlands. But if you look more closely, the observant viewer will notice the 30+ feed silos huddled to the left of the main building. A hint that something unusual is taking place inside.
